Prudential Thailand proudly participated in the Scenic Half Marathon Krabi 2025 for the second consecutive year, reinforcing its commitment to promoting public health and sustainable eco-tourism. Guided by the belief that “Health is Wealth,” the company launched the campaign “STEP UP, START NOW” to inspire people to take the first step toward healthier living.
As part of its ongoing support for the Scenic Marathon Series, one of Thailand’s premier running events held under the standards of the Athletic Association of Thailand and World Athletics, Prudential joined the latest race in Krabi—one of the world’s most scenic destinations.
Mr. Bundit Jiamanukoonkit, CEO of Prudential Thailand, shared:
“Scenic Half Marathon Krabi 2025 is a nationally recognized event that attracts both professional and amateur runners. Krabi’s breathtaking landscape makes it a perfect venue. I’m proud to see runners from across the country experience the romantic coastal route, sunrise and sunset views at Ao Nang, and the iconic limestone mountains—all while building better health together, in line with Prudential’s purpose: ‘Every day, better.’”
This year also marks Prudential Thailand’s 30th anniversary, celebrated through the launch of the #PRU30MinsStartStrong campaign. The initiative encourages everyone to begin caring for their health today by simply moving or running for 30 minutes a day.
“We believe that small steps today lead to stronger, longer, and happier lives tomorrow,” Mr. Bundit added.
Krabi was selected as one of five destinations in the Scenic Marathon Series due to its globally acclaimed natural beauty. The event featured the Prudential Beach Run (5 km and 3 km) on September 6, offering runners a unique experience along the coastal road at Noppharat Thara Beach and the Phi Phi Islands. On September 7, the Road Run (21 km and 10 km) showcased Krabi’s stunning limestone cliffs, white sandy beaches, and crystal-clear waters, starting at Krabi Provincial Stadium (Ao Nang) and finishing at Noppharat Thara Beach National Park.
Prudential Thailand also hosted a variety of engaging activities at the event, including a water tunnel, photo booth, cheer zone, foot soak station for runners, premium souvenirs, and games featuring the limited-edition PRUBear 30th Anniversary Special Edition. Additionally, the company offered free personal accident insurance for all runners, with coverage up to THB 100,000, ensuring peace of mind throughout the event.
The final race in the Scenic Marathon Series for 2025, also supported by Prudential Thailand, will be held in Chanthaburi on December 13–14, promising another exciting opportunity to promote health, tourism, and meaningful community engagement.
