Prudential Thailand remains committed to promoting the health and quality of life of Thai people, driven by its aspiration to see everyone live “healthy together… for better everyday living.” This commitment is reflected in its continued support, for the second consecutive year of the internationally recognized running event “Scenic Chanthaburi Marathon 2025.” The event was held on 13–14 December at the Kung Krabaen Bay Royal Development Study Center and Laem Sadet Beach, Chanthaburi Province. The initiative aligns with Prudential Thailand’s proactive approach to health promotion and balanced living to support longevity, under the campaign “STEP UP, START NOW: Better Health Begins When We Start Together.”
Mr. Bundit Jiamanukoonkit, Chief Executive Officer of Prudential Thailand, said: “Prudential Thailand firmly believes that good health is the foundation of a high-quality life. Encouraging people to take care of their health from today is the most valuable investment they can make for themselves and their families. Our continued support for Scenic Chanthaburi Marathon 2025 for the second year reflects our strong intention to back initiatives that inspire people to take their ‘first step’ toward better health. This is fully aligned with our ‘STEP UP, START NOW’ campaign and the global megatrend of Longevity, which emphasizes not just living longer, but living longer with quality and well-being.”
Scenic Chanthaburi Marathon 2025 is widely regarded as one of Thailand’s most popular running events, renowned for its breathtaking routes set amid the rich natural landscapes of Chanthaburi Province and its international-standard race management. The event features a variety of race categories, including the 42.195 km Marathon, 21.1 km Half Marathon, 10 km Mini Marathon, 5 km Fun Run, and 3 km Mangrove Run, offering opportunities for runners of all ages and fitness levels to enjoy a truly meaningful running-for-health experience.
Throughout the event, Prudential Thailand organized a wide range of activities to comprehensively support runners’ health and enhance their overall experience. These included a refreshing “water tunnel” along the race route, a foot-soak recovery zone for muscle relaxation after crossing the finish line, and the “STEP UP, START NOW” booth designed to inspire healthier lifestyles. The booth also featured photo zones, interactive activities, and fun games with attractive prizes, including the exclusive “30th Anniversary PRUBear” teddy bear, created to celebrate Prudential Thailand’s 30th anniversary—bringing color, joy, and smiles to participants throughout the two-day event.
To further ensure peace of mind for all runners, Prudential Thailand also provided personal accident insurance coverage for every participant, offering benefits of up to THB 100,000 for accidental death or disability and medical expense coverage of up to THB 10,000 per person throughout the competition period. This underscores the company’s genuine care for the safety and well-being of everyone involved.
Prudential Thailand’s participation in Scenic Chanthaburi Marathon 2025 therefore goes beyond supporting a sporting event. It reinforces the company’s position as a driving force for a healthier society—encouraging Thai people to start taking care of themselves today, move forward with confidence, and embrace balanced living for a stronger, healthier, and more sustainable future.
